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Blog u.comms — practically about PR, communications and AI

Materials from the agency's practitioners: PR strategies, working with the media, anti-crisis, personal brand, and how AI is changing communications today.
30+ articles
Updated monthly
Authors are agency practitioners

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What we write and talk about

PR and strategy

How to build a PR strategy, measure effectiveness, and develop brand reputation systematically.

AI in communications

GEO, AEO, AIO — how AI is changing search and what it means for brand visibility right now.

Working with the media

How to build relationships with journalists, pitch materials, and get featured in leading publications.

Anti-crisis

Algorithms of actions in crisis situations: from the first hours to restoring reputation.

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    About the blog u.comms

    /01

    What does the u.comms blog write about?

    At the u.comms blog, we share practical knowledge about strategic communications, PR, media work, reputation, crisis response, GR, digital promotion, and new technologies. We analyze trends, analyze cases, and explain how communications help businesses and organizations achieve their goals.

    /02

    How often are new articles published?

    We publish new materials regularly, focusing on current events, market changes, and audience requests. Follow the blog and u.comms social networks to not miss new articles.

    /03

    Who are the authors of the materials?

    The materials are prepared by experts from the u.comms team, who work daily with strategic communications, media, crisis PR, GR, digital, and other areas. We may also involve specialized specialists and partners to create individual articles.

    /04

    Can I order a consultation after reading the article?

    Yes. If the topic of the article is relevant to your business or communication task, please contact us via the form on the website. We will clarify your request and offer an appropriate format for consultation or cooperation.

    /05

    Are there any articles in English?

    Some materials may be available in English. Current English-language publications can be found by selecting the appropriate language version of the site.