Communication audit
About the service
A communication audit helps you understand how consistently, visibly, and effectively a brand communicates with its external and internal audiences.
We analyze not only individual channels, but the entire communication system: what the brand says, to whom, where, how exactly, with what regularity and what effect it creates. We identify strengths, weaknesses, duplications, gaps and risks.
Let’s look at:
- media presence and tone of mentions;
- social networks, content and formats;
- personal communications from brand representatives;
- internal communications;
- brand visibility in Google and AI service responses;
- key themes, messages and narratives around the brand;
- communication and reputational risks.
Based on the audit results, we determine what works in communications, what needs to be changed, and what steps will help better support business and reputational objectives.
How we conduct an audit
We define tasks and audiences
We set business and communication goals, identify key external and internal audiences, interaction channels, and key questions that the audit should answer.
We analyze communication channels
We investigate the brand’s presence in media, social networks, search results, AI services, and other relevant channels. We evaluate content, formats, regularity, reach, and audience engagement.
We analyze messages and narratives
We identify problems and growth points
We find communication gaps, duplication, unused channels and formats, inconsistencies between different touchpoints, as well as communication and reputational risks.
We form an improvement plan
We translate the analysis results into specific recommendations: what to keep, what to change, what to add, and what to discard. We prioritize channels, content, messages, and processes, and create an action plan tied to business and reputation objectives.
Clients about u.comms
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Questions we are asked most often
/01
Why does a business need a communication audit?
To understand how effectively a brand is using its communication channels and whether they are helping to achieve business and reputational goals. The audit shows where communications are already working and where the company is wasting resources without sufficient results.
/02
How does a communication audit differ from a reputation audit?
A communication audit assesses how a brand communicates: channels, content, messages, formats, presence in media and other information environments. A reputation audit focuses on how a brand is perceived by different audiences and what shapes this perception.
/03
Do you analyze the communications of executives and other brand representatives?
Yes. We analyze the personal communications of key brand representatives: themes, messages, tone, regularity, and consistency with the overall communication strategy. We also assess how their public presence strengthens or weakens the brand’s positioning.
/04
Why is it worth conducting a communication audit with u.comms?
u.comms combines strategic, media, digital and creative expertise. Therefore, we analyze communications not in isolation by channel, but as a single system, and translate the audit results into specific decisions regarding content, channels, messages and further communications.
/05
What will we get after a communication audit from u.comms?
A map of current communications, analysis of key channels and audiences, assessment of content and information field, identified problems and risks, growth points and a priority improvement plan. It shows not only what is not working, but also what exactly needs to be changed and in what sequence.
Tell us aboutyour project
Leave a request. We will review your request, prepare a proposal, and contact you