SMM

We turn social networks into a brand communication tool: from strategy and content to working with the audience and analyzing results.

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About the service

Social media is not just a platform for posting. It is a space where a brand interacts with its audiences every day, shapes perceptions, and maintains its reputation.

We build SMM as part of the brand’s overall communication system. We determine what and how to talk to audiences, develop a content strategy, create content, and ensure the brand’s regular presence on social media.

We combine strategy, creativity, and analytics in our work: from audience research and format selection to content production, moderation, and results evaluation.

We work with:

SMM strategy and content strategy
content planning and editorial formats
text and visual content
creative concepts and special projects
maintaining and moderating pages
analytics and content optimization
advertising promotion on social networks

How does this work in practice?

Analyzing

We study the brand, audience, competitors, and current social media presence. We determine what is already working and what needs to be changed.

We are forming a strategy

We determine SMM goals, key messages, communication tone, platforms, formats, and the role of social media in the overall brand communication system.

We develop content

We create a content plan, categories, creative formats, and a visual and textual system that helps the brand be recognizable and consistent.

We implement

We prepare and publish content, work with the audience, moderate comments, and adapt communication to the current context and audience reactions.

We analyze and optimize

We track key metrics, evaluate content effectiveness, and regularly adjust strategy, formats, and approaches.

Clients about u.comms

Media support events video production

u.comms is a real "lifesaver" for us. Together we implemented two cool projects. The first time we started preparing in 2 months, the second - in just 3 weeks! The team was not afraid to take on a large-scale case in a short time. Together we "stormed" the idea from scratch, and at the finish line we got results that we didn't even expect

Nova Post

Trainings education

This is our first time organizing training and we are very pleased that the training was conducted by u.comms. Despite the fact that it was only one day, the training turned out to be very rich, informative and the knowledge gained is already helping us in our work.

TAS AGRO Communications Team

Communication support events video production.

We would like to note the professionalism of the Ucomms agency, which supported the communication of the social initiative "Will to move forward" with the "Volya" brand from Morshynsk and the Next Step rehabilitation center. The agency managed to build high-quality communication that inspires support for veterans and movement forward despite difficult trials

Svitlana Shybetska

Leading Public Relations Specialist at IDS (Morshynska brand)

Communication support

We are sincerely grateful to u.comms for the effective and fruitful cooperation. We appreciate the informal and responsible approach to work - we always felt not only professionalism, but also sincere involvement.

Team PR lifecell

Media coverage information campaigns influence marketing

The work was performed professionally, within the agreed deadlines and in compliance with all requirements. The NBU recommends the communication agency u.comms as a reliable partner

Yulia Yevtushenko

Director of the Communications Department of the National Bank of Ukraine

Communication support

Thanks to your expertise, involvement, and attention to detail, we were able to provide comprehensive and high-quality communication support.

Yaroslava Polyakova

Head of Corporate Communications Department of OKKO Company

Media support event organization

Your selfless work for the benefit of the Armed Forces of Ukraine will help protect the independence and integrity of our Motherland.

Igor Tantsyura

Major General, Commander of the Territorial Defense Forces of the Armed Forces of Ukraine

Media support SMM

We have been working with the agency team since 2020. And during this time, the agency has become a reliable partner in many of our projects.

Serhii Lukashov

National Director of “MBO SOS Children's Villages Ukraine”

Media coverage anti-crisis

I can confidently recommend u.comms as a top of mind team for communications support.

Artur Matkovsky

Marketing Director of Allo Group of Companies

SMM events copywriting

A very human and practical approach to tasks. At the same time, the product that is produced is of the highest quality and heartfelt.

Dmitro Basov

CEO of portmone.com

SMM media support

They understand the task from half a word, even if it is not very correctly stated! If you are looking for professionals who live their business, then u.comms is the place for you

Viktor Shevchenko

CEO of Zammler Group

SMM events media support video production

Thanks to the productive cooperation with u.comms, the visibility of ITW Systems has increased significantly. I can definitely recommend u.comms as a reliable, professional and effective PR partner.

Oleksandr Lopatin

Investor, founder of ITW Systems

PR consulting

u.comms is a team of specialists from my favorite category – professionals with an individual approach, with a high level of humanity, feeling and insight into a specific situation.

Anna Murashenko

Commercial Director of Really Building

SMM events media support video production

It's easy to work with u.comms, they understand the need, offer options themselves, and find ways to implement them. Everything is clear, understandable, on time, within the agreed budget, and always with a great result.

ITW Systems

Design media support events SMM

We are pleased to recommend u.comms as a reliable, creative and responsible partner for the development and implementation of communication campaigns.

Vasilyna Dybaylo

Director of the NGO "Partnership "For Every Child"

Media coverage

We feel how u.comms invests not only high professionalism, but also soul into each project! We are infinitely grateful and proud to work together!

Marta Levchenko

Director of the Foundation "I am the Future of Ukraine"

PR consulting

The most important thing in working with u.comms is constant and very fast feedback. They understand the task from the first time. Very cool! It's a pleasure to work with them

Lilya Sekelyk

CEO S&PLB

Media training

Without a doubt, I was convinced of the professionalism and experience of working with the media of u.comms. I definitely recommend it as a modern communications agency.

Tetyana Kushnir

Head of the Analytical Department of Training of Civil Servants of the Prosecutors' Training Center of Ukraine

Media support copywriting events

The u.comms team has done a great job with all the tasks assigned to them. I highly recommend working with them! They will definitely help make your communications and events better.

Anna Terletska

Communications Officer of the Stabilization Support Services Charitable Foundation

We are extremely pleased with our partnership with UK comms. Our interaction with them is impressive in terms of speed, responsibility, initiative and high quality of services.

Oleksandr Vorona

President of the Union of Public Organizations of People with Disabilities of Kyiv

Media support video production influence marketing copywriting

I highly recommend the communications agency "u.comms" for projects related to social networks, media and publication creation.

Victoria Gladchenko

Communications Director of the Eastern Europe Foundation

Communication strategy events copywriting media support

Promptly, efficiently, expertly - this is how you can describe the work of the u.comms team.

Vladyslav Marchuk

Operations Director of the "Riy" Charitable Foundation

Website development

The team from the communications agency u.comms helped us with the development of the website. The contractor listened to all our wishes, performed the work clearly and on time.

Serhiy Teliuk

Director of investment company Ubase

Media coverage

We sincerely thank u.comms for the invaluable help in working with the media. We highly appreciate your professionalism and effective cooperation.

Igor Dobrovolsky

Operations Director STABNET (Ukraine)

Media support SMM

I have been working with u.comms Agency for some time now and I sincerely appreciate our cooperation. This is a team of creative, caring and responsible professionals who are not just contractors for me, but true partners.

Tatyana Atadzhanova

Head of External and Internal Communications Polpharma Ukraine

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Our clients

Ministry of Economy and Environment of Ukraine

Ministry of Education and Science of Ukraine

Charitable Foundation “Women’s Health and Family Planning”

All clients

Questions we are asked most often

/01

What is included in SMM?

SMM encompasses strategy, content planning, text and visual content creation, page maintenance, moderation, analytics, and, if necessary, advertising promotion.

/02

Do we need an SMM strategy if we already have social media?

Yes, if social media is to work beyond just regular content publishing. A strategy helps define goals, audiences, key messages, formats, and the role of social media in brand communications.

/03

How does u.comms approach SMM?

We view social media as part of an overall communication system, not an isolated channel. Therefore, we start by understanding the brand, its audiences, and communication objectives.

/04

Can you work with our internal content?

Yes. We can either completely create content or work with the team’s materials: structure them, adapt them for social networks, and build a unified content system.

/05

How to evaluate the effectiveness of SMM?

It depends on the brand’s goals. We evaluate not only reach and number of followers, but also engagement, interaction with content, conversions, audience reactions, and other indicators related to specific communication tasks.

SMM