What was u.comms tasked with?
Our team was tasked with creating a corporate video for ITW Systems, a manufacturer of LED lighting systems. The video needed to showcase the company’s capabilities, give viewers an inside look at its operations, and capture the attention of both existing and potential partners and clients.
Rather than producing a conventional corporate video built around a dry overview of the company’s services and manufacturing process, we took a more creative approach. We wanted to bring viewers into the company’s day-to-day environment and create an emotional concept that captured the energy, atmosphere, and passion behind the people who make its products.
Key objectives
- Develop a creative concept: Create a distinctive idea that would set the client apart and connect with viewers on an emotional level.
- Script and planning: Develop a detailed script that communicated the company’s key facts, reliability, international presence, and Ukrainian roots without overwhelming the audience with information.
- End-to-end video production: Manage the entire production process, from large-scale filming at the client’s manufacturing facility and completed projects to post-production.
ITW Systems’ production facility is where the energy of light, movement, youth, and life comes together. We chose to capture this idea through the symbolic image of a drummer, whose musical energy accompanies the light and drives the story forward.
The creative concept behind the ITW Systems corporate video
How did we bring the corporate video to life?
The project covered every stage of the production process – from the initial creative concept through to the final sound mix.
- Choosing the concept: We developed three creative concepts within the approved budget. We ultimately chose music as a metaphorical source of energy, reflecting the company’s young and creative team.
- Script and pre-production: We developed a carefully balanced script and conducted a technical location scout with the director and production team.
- Large-scale shoot: The production crew grew from six to more than 20 specialists, including production managers, camera operators, sound engineers, and lighting technicians. The main shoot at the manufacturing facility ran from 7:00 a.m. to midnight, including an overnight setup for the drummer’s scene.
- On-site filming: We spent several additional days filming at real locations where ITW Systems lighting systems had been installed, handling all necessary permits and approvals ourselves.
- Постпродакшн: Протягом двох тижнів провели монтаж, підбір диктора, переклад, озвучення та фінальні правки.
What results did the campaign deliver?
The resulting corporate video became a practical business tool for ITW Systems, now used at presentations, trade shows and initial meetings with prospective partners.
Key results:
A versatile business asset
the video was successfully adapted for use at international conferences, trade shows, and meetings with partners.
Strong audience engagement
the emotional concept received enthusiastic feedback from the ITW Systems team, clients, and partners.
End-to-end production
a large-scale production involving a crew of more than 20 people was delivered fully within the agreed budget and timeline.
