What was u.comms tasked with?
To organize and produce a live online prize draw for payment service Portmone, featuring high-value prizes – a car and three gaming consoles and broadcast it across the company’s social media channels.
Key objectives
- Develop a detailed live-show script, including dialogue for the hosts.
- Create a complete broadcast graphics package, including opening sequences, lower thirds and logos, to achieve broadcast-quality visuals.
- Conduct a technical audit of the car dealership venue and ensure reliable equipment and internet connectivity for the live stream.
- Coordinate the entire production team, hosts, and the specialist responsible for running the randomizer and displaying the results live on screen.
How did we prepare for the live broadcast?
The original plan was relatively simple: stream the screen showing the prize draw. Given the value of the prizes, however, the u.comms team proposed turning it into a full-scale, broadcast-quality production – with professional hosts, high-end equipment and live interaction with the audience.
A few days before the event, the team visited the car dealership to map out the camera, prize, and lighting setup, check the available power outlets, and test the internet connection to ensure a reliable live broadcast.
Technical preparation and venue audit
What happened during the live broadcast?
The production crew arrived four hours before the broadcast, with a full rehearsal with the hosts beginning two hours before going live. One of the key challenges was coordinating the hosts’ actions with the specialist running the randomizer and displaying the winners’ results directly on the broadcast screen.
Thanks to careful planning and thorough rehearsals, the broadcast went live exactly on schedule, and all four prizes were successfully drawn within 20 minutes.
What results did the communications campaign deliver?
By taking care of the production from start to finish, the u.comms team delivered a polished broadcast and strong audience engagement while keeping the project within the client’s budget.
1,300+ viewers
watched the prize draw live or on replay across Portmone’s social media channels.,
Budget savings
the client received a complete end-to-end solution without having to hire a separate production crew, hosts and technical specialists.
Increased brand attention
a transparent, professionally produced prize draw generated additional attention to Portmone’s social media channels.
