AI promotion
About the service
Searching for information online has changed, but not all brands have time to adapt to the new reality. People are increasingly searching for information not through Google, but through ChatGPT, Perplexity, Gemini or AI Overview.
Artificial intelligence is a new level of the information environment, and its algorithms now decide which companies, sites, or experts will appear in answers and recommendations for the user.
The chance that AI systems will “see” your brand is much higher if the media writes about you, the site has a clear structure, and expertise is confirmed by cases, articles, reviews, certificates, awards, and presence in a professional environment.
What do we do for this?
We are increasing visibility in the new information field. We are adapting content for AI search and new delivery logic, working on how the brand appears in the answers and recommendations of AI systems, and optimizing the company’s digital presence.
We are evaluating the effectiveness of communications in a new way. We analyze not only the number of mentions, but also what associations the brand evokes, how well it is remembered, and how it is perceived in the digital environment.
We integrate AI into communication processes. We use AI for analytics, monitoring, insight search, and adapt communication strategies to the new algorithmic logic of the information field.
Clients about u.comms
Read all reviewsQuestions we are asked most often
/01
Why consider AI in communications?
Between the company and its audience stands another “reader” – an algorithm. It decides what to highlight, what to hide and how to explain you. Therefore, for example, two identical brands may have different visibility simply because one is better understood by artificial intelligence.
/02
What is the result of AI promotion?
The brand starts to “appear right.” Not just more often, but more appropriately: in the right contexts, with the right associations, and without distortion. In practice, this looks like a situation where you are recommended even where you did not run advertising.
/03
Can the impact of AI on reputation be measured?
Yes, it can — and it’s already becoming a standard practice for brands. AI impacts reputation in two ways: it can either enhance it (through automation of communications, content, and speed of reactions) or create risks — from “hallucinations” and fake facts to automated negativity and disinformation.
Measuring this impact already exists in specific tools and metrics. And some systems help identify sources of AI-generated negativity or even situations where algorithms start to fabricate facts about a company.
/04
Do I need to completely change my website to make my brand visible to AI?
Not necessarily. Often the problem isn’t with the website itself, but rather with the company’s information being scattered, inconsistent, or poorly structured. We analyze a brand’s digital presence, identify what’s preventing AI systems from interpreting the company correctly, and suggest changes that increase its visibility and recognition without having to build a website from scratch.
/05
Why should you entrust AI promotion to u.comms?
AI promotion at u.comms is developed by a team of engaged experts who were among the first in Ukraine to systematically work with AI Visibility and have already implemented dozens of projects for companies from various industries. Their approach combines AI presence audit, content strategy, digital PR and AI visibility monitoring, and effectiveness is assessed by specific indicators: AI mentions, brand citations and AI traffic. It is this expertise that we integrate into our clients’ communication projects.
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