What was u.comms tasked with in the project?
The manufacturing company became the target of coordinated information attacks. False claims about alleged misconduct, lack of business transparency, and unfair competition regularly appeared in the media and on social media. This posed direct reputational risks and complicated relationships with partners and clients.
Main objective: To develop and implement a crisis communications strategy, mitigate negative sentiment in the public space, and provide clear recommendations for ongoing reputation protection.
What solutions and tools did the u.comms team implement?
During the project, the u.comms team chose not to respond directly to every allegation or individual attack. Instead, the agency proposed a long-term strategy focused on building a transparent and resilient reputation, covering the following areas:
- Developing a robust argumentation framework: Developed key messages for different target audiences, prepared detailed responses to potentially challenging questions, and formulated clear positions on the most sensitive issues.
- Negative scenario forecasting and analysis: Analyzed potential scenarios for future information attacks, identified key risks, and prepared step-by-step response algorithms for different crisis situations.
- Demonstrating business transparency: Introduced regular communications about actual production processes, financial reporting, international investment, and key operational achievements.
- Presence in the professional community: Strengthened the company’s participation in business associations, industry organizations, and professional events.
- Systematic media relations: Established a regular flow of expert columns, interviews, and comments in leading business media.
- SMM strategy: Relaunched the company’s corporate social media channels with a focus on achievements, employees, and partnerships.
- International partner relations: Strengthened communications with international partners by emphasizing foreign investment, business stability, and openness to cooperation.
“Thanks to u.comms’ comprehensive approach, we not only overcame the wave of negative coverage but also built a foundation for the company’s further growth”
Client feedback
“This case demonstrates the effectiveness of a crisis communications strategy grounded in anticipating negative developments, transparency, openness, and systematic reputation management”
Ulyana Kolodii, Founder of u.comms
What results did we achieve?
1.5 years of systematic work
The extended implementation period allowed the company to fully neutralize the negative information noise.
Strengthened reputation
The company established a foundation of transparency and openness, strengthening trust among market stakeholders, clients, and international partners.
