What was the challenge for u.comms?
u.comms provided media support for the presentation of STABNET’s first mobile stabilization container – from refining key messages and distributing the press announcement to coordinating journalist accreditation and circulating the post-event release.
Key objectives:
- Develop key messages: Refine the initial press release and clearly communicate the solution’s key advantages.
- Engage the media: Invite journalists to the press conference and presentation.
- Coordinate accreditation: Manage the media list and coordinate attendance with editorial teams.
- Prepare post-event coverage: Create a follow-up release with photographs and distribute it to relevant media outlets.
How did we support the project?
u.comms joined the project pro bono to support an initiative focused on saving the lives of Ukrainian defenders.
Based on the information provided by the client, we developed a series of clarifying questions and refined the press announcement accordingly. The messaging highlighted that the containers are manufactured in Ukraine for use in real frontline conditions, that the first pilot unit was created with support from RAZOM for Ukraine, and that the equipment had been approved by the Medical Forces Command of the Armed Forces of Ukraine.
We distributed the announcement in several stages: reaching relevant publications and communities, activating our existing media contacts, sending a broader media mailing and specifically targeting international outlets operating in Ukraine.
The u.comms team remained in close contact with the client throughout the accreditation process, keeping track of which media outlets would attend the event and which should receive the post-event materials instead. Following the presentation, we prepared a photo-supported release and distributed it to the relevant editorial teams.
What results did the campaign achieve?
Consistent media outreach secured broad coverage of the project across Ukraine’s national information space.
Media coverage:
View the full list of media placements
Key results:
30+ publications
in national and regional media.
10 million
potential audience reach.
Key media outlets:
ArmyInform, TSN, Suspilne, Militarnyi, Razom for Ukraine, The Village and Rubryka.
