The implementation of registries on the Diia.Engine platform is becoming a key part of Ukraine’s digital transformation – from tracking grain storage to monitoring blood supplies nationwide.
The context behind the digital transformation project
What was u.comms tasked with?
The East Europe Foundation, our long-standing partner, approached u.comms to develop a series of four expert-led success stories about new electronic registries developed by Ukraine’s Ministry of Digital Transformation on the Diia.Engine platform, with support from the EU, GIZ Ukraine, and the German government.
Key registries in focus
- Grain Storage Documents Registry – streamlining the management and storage of strategic agricultural resources.
- eBlood system – monitoring blood supply and demand at both national and regional levels.
- Registry of Providers of Psychological Support for Veterans
- Unified Pet Registry

How did we deliver the expert communications campaign?
The subject of electronic registries required the team to quickly get to grips with complex technical details and legal requirements. We conducted a series of in-depth interviews with experts from the Ministry of Digital Transformation, Ministry of Health, Ministry of Agrarian Policy, and Ministry of Veterans Affairs to understand how these new systems are transforming society and the economy.
- In-depth research: Gathered exclusive insights directly from system developers and relevant government ministries.
- Accuracy and speed: Preserved the accuracy of all technical and legal terminology throughout the editing process.
- Guaranteed publication: Secured publication of the materials in their original, fully approved form.
What results did the campaign deliver?
The project resulted in four in-depth expert articles published in leading national media outlets: AgroNews, Hromadske, SilMedia and Informator.

Key results:
4/4 publications
All four expert articles were published in national media exactly as approved, with the content fully aligned with the agreed versions.
Continued partnership
The East Europe Foundation returned to u.comms for further promotion of systems built on the Diia.Engine platform.