ITW Systems Street Lighting Presentation on John McCain Street

What challenge did the u.comms team face?

u.comms was brought on to plan and deliver an end-to-end event for ITW Systems (Inteltek Ukraine), marking the installation of modern street lighting on a Kyiv street named after U.S. Senator John McCain. The team was also responsible for securing broad media coverage of the event.

Key Objectives

• Deliver the entire event in under two weeks – from developing the concept and selecting the venue to coordinating guests and overseeing the setup.
• Find an outdoor venue directly adjacent to the illuminated street, providing the best possible setting for an evening presentation of the lighting systems.
• Coordinate diplomats, Kyiv City State Administration (KCSA) officials and representatives of international organizations.
• Manage media relations and produce promotional and video materials for the event.

How did we bring the event and media campaign to life?

The u.comms team carefully selected a location near John McCain Street that offered the best view of the newly installed lighting. With the event taking place in November after dark, we planned for the weather and provided tents, hot catering, mobile lighting and video equipment, as well as branded areas and merchandise.

At the same time, we developed a detailed event script and produced a video presentation highlighting the Ukrainian-American company Inteltek Ukraine – ITW Systems, its Slovak partner SEAK Energetics, and John McCain’s visits to Ukraine. We also placed a strong focus on coordinating high-profile guests, including representatives of the KCSA, the American Chamber of Commerce in Ukraine, and the U.S. and Slovak embassies.

What results did the communications campaign deliver?

The presentation received strong positive feedback from both the client and diplomatic partners, becoming a notable infrastructure event in Kyiv.