What was u.comms tasked with?
ZAMMLER is one of Ukraine’s leading logistics operators. Our team was tasked with managing the brand’s reputation end to end, increasing awareness among target audiences, developing and implementing a PR strategy, managing social media, producing photo and video content, and building ongoing relationships with the media, industry associations, and opinion leaders.
Key objectives
- PR strategy and crisis communications: Build and maintain a strong brand image and protect its reputation.
- End-to-end social media and content management: Manage the company’s corporate social media channels and website, creating photo, video, and graphic content.
- Ongoing media relations: Secure regular media coverage, expert commentary, interviews, and appearances by company spokespeople in national and international media.
- Industry analysis and corporate media: Produce weekly industry digests and analytical content for the company’s website and partners.
How did we deliver comprehensive PR support for ZAMMLER?
u.comms took on the role of the company’s external press office and communications department, ensuring a consistent flow of high-quality content and a strong media presence.
- Social media and website content: We delivered 2–3 posts per week for Facebook, Instagram and LinkedIn, including copy and original visuals, as well as weekly updates to the news section of the corporate website.
- Weekly industry digests: We established a regular analytical digest covering key logistics industry news, enriched with ZAMMLER experts’ insights and analysis.
- Media relations and expert positioning: We built systematic relationships with leading editorial teams. On a monthly basis or more frequently, we prepared background materials, expert commentary and opportunities for company executives to appear in the media.
- Video presentations and photo content: We organized the production of high-quality photo and video content, including an official corporate video presentation for partners and clients.
EXAMPLE OF A NEWS ARTICLE ON THE COMPANY WEBSITE:
EXAMPLES OF SOCIAL MEDIA POSTS:
We built relationships with editorial teams and worked with journalists to prepare materials for publication, drawing on the company’s in-house experts and preparing background information and other supporting materials. We also arranged opportunities for company representatives to appear in the media on a monthly basis or more frequently.
PUBLICATION AND MEDIA APPEARANCE LINKS
Consistent PR and comprehensive content management helped ZAMMLER rank second in reputation stability and establish itself among the industry leaders, according to Forbes Ukraine and Mintrans.
ZAMMLER’s reputation breakthrough and growing media presence
What results did the company achieve?
Thanks to its long-term communications strategy, ZAMMLER significantly strengthened its market position, expanded its customer base, and increased brand awareness among both potential clients and job seekers.
1500+ media mentions
across national television channels, leading online publications, and international media outlets.
+30% increase in brand awareness
along with a 20% increase in branded Google searches.
2nd place
among logistics companies for the strength and stability of its reputation.
Recognition from Forbes and Mintrans
the group became the largest company in the sector by revenue, according to Mintrans, and ranked sixth among companies in the industry in the Forbes Ukraine ranking. The CEO also made the TOP 5 most effective logistics executives.
+300%
growth in social media audience, along with a threefold increase in leads generated through social media.
Employer brand
a significant increase in the number of inquiries from candidates about open positions through social media.
