Influencer marketing
About the service
Nobody likes ads, but everyone listens to recommendations from people they trust. We engage thought leaders whose audiences are similar to yours so that your brand appears organically in content that people actually watch, read, and believe.
This is how influencer marketing works — not as intrusive advertising, but as a natural recommendation that builds brand awareness, trust, and interest.
We select influencers based on the project goals and real audience — for both organic and commercial collaborations. We take on the entire process: from briefing and coordination to on-site support and integration into the overall brand communication story.
What can we do?
Find influencers for your project — those whose audience and values align with the campaign’s mission — from bloggers to public figures.
Take on the entire process of communicating with opinion leaders: selection, communication, briefing, coordination of participation, and integration into the overall media strategy of the campaign.
Organize press tours and events involving influencers. Create an experience that people want to show and talk about. For example, we organized a press tour to the largest animal shelter Best Friends in the Kyiv region, where journalists and bloggers saw life at the shelter from the inside.
Launch an influence campaign with social impact. In particular, we started the Brave Kids Ukraine project with audience research — we interviewed parents and teachers to understand who children trust and what heroes they listen to. Then we created a series of videos with the words
Integrate influencers into large-scale social and reputation campaigns with measurable impact. As in the “Varti” award project from Nova Poshta, where influencers became part of the story of gratitude to volunteers and helped achieve 30 million reach and high audience engagement.
Clients about u.comms
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Questions we are asked most often
/01
How do you choose influencers for a project?
We don’t start from “popularity”, but from the task. We look at the audience, values and context – so that the influencer organically strengthens the brand’s story, and not just provides reach. Often, it’s not the one with the most followers that works best, but the one who is truly trusted by the audience you need.
/02
Do you only work with big bloggers or also with niche opinion leaders?
We work with both large and niche brands. Large brands provide scale, niche brands provide trust and accuracy. In strong campaigns, we usually combine both levels to balance reach and depth of impact.
/03
What results does influence marketing produce?
It’s not just about views and reach. The result is that when people start talking about the brand “in their own words,” trust and real action emerge: conversion, participation, support, or a change in attitude. In good campaigns, influencers don’t just “spread content,” they start entire discussions around the brand.
/04
How do you ensure that the integration looks natural and not like an advertisement?
We select influencers whose values and communication style match the brand, prepare a clear brief, and leave room for originality. Thanks to this, the recommendation looks organic and inspires more trust.
/05
How is the effectiveness of an influence campaign measured?
We don’t just measure reach or number of views. We analyze audience engagement, quality of interaction, brand mentions, conversions, targeted actions, and the campaign’s contribution to communication or business results.
Tell us aboutyour project
Leave a request. We will review your request, prepare a proposal, and contact you